Social acceptance is a carnal need for humans, whether in accordance with individualism or collectivism on a larger scale. Self acceptance is an even deeper need. This visual story navigates the varying emotional realms we face between the battle of these two modes of acceptance: self preservation, self love, performance, guilt, and shame.
featuring preethi panyam, musician
concept & styling pragya bhatt
photography jasdeep kang
"Blue is a spell for the spirits that have labored over the illusion of the American Dream. It calls on our ancestors and the memory of water to conjure collective truth and reclamation of body and land." - Spellling
music spellling, @spellling
director + dp jasdeep kang, @jpedestrian
co-director summer fucking mason, @verano.mason
stylists pragya bhatt & reva bhatt, @hybridhues
clothes orange silk moon, @orangesilkmoon
editor jasdeep kang
featuring
spellling / gabriel christian
zàira lee / ethan lee
ariana denevi weckstein / shalin craig
Music video for Kohinoorgasm, a Bay-Area based producer and vocalist. “Azaadi : Is Freedom Is Fate,” is a commentary on the freedom of self expression through a physical medium such as body hair.
music https://soundcloud.com/kohinoorgasm
model josephine shetty
photography jasdeep kang
styling pragya bhatt & reva bhatt
art direction jasdeep kang & reva bhatt
collaboration with the pop artist & model Josephine Shetty, also known as Kohinoorgasm
"As her shadowy, sexy alter-ego, Shetty creates synthy winding beats and releases them online...Her songs puts you in a trance...
'I made the name way before I started the project or had even conceived of it being a thing,' Shetty said. 'At that time I was just looking for some funny pun on something I could identity with culturally. I wanted to queer something. Tacking on ‘orgasm’ to ‘Koh-i-Noor’ was like queering some cultural trope for me, also evoking a history in a word that is so storied and tacking on a new history to it too...'" - full series on Kajal Magazine
music https://soundcloud.com/kohinoorgasm
model josephine shetty
photography jasdeep kang
styling pragya bhatt & reva bhatt
art direction jasdeep kang & reva bhatt
"Not Your Dulhan" explores how 3 different womxn challenge the stereotypes and expectations surrounding the “perfect dulhan” (bride) within the South Asian community. Despite their unique backgrounds, these womxn share a thread of common experience which they express through small acts of resistance in an effort to redefine the institution of marriage. #NotYourDulhan is about these womxn transcending beyond the guilt of choosing themselves by reclaiming a level of consciousness.
"Not Your Dulhan" was showcased at the "Whose World Is This" Exhibit at Sol Collective in March 2016.
photography jasdeep kang, @jpedestrian
art direction reva bhatt, @hybridhues
on-set art direction pragya bhatt, @mynds.eye
